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Create offer passes for your campaign

Use Passcloud Studio to add the images and details of your offer.

Updated over a year ago

Once you have set up your campaign, create your offer passes and add the specific details of your offer. The offer pass is what gets added to the mobile wallet.

  1. Go to your campaign and click on the 'passes' tab.

  2. Select 'create new offer pass'.

  3. Give your pass a name and choose a master pass with the pre-built theme and settings. Click 'create offer pass'.

  4. In the ‘edit offer’ section, insert your offer images for the Apple and Google strip and edit the pass fields to describe your offer. Specs have been provided.


    🟢 Tasks will turn green with each step complete

  5. Next, go to the ‘edit details’ section to add the link to your offer. Other fields are optional.

  6. Switch to Google Wallet preview and check you are happy with the pass and 'save changes'.

  7. If you're happy with the pass. The pass has moved from draft to ready.

    Authorize the Offer Pass once it’s complete.

  8. Onced authorized you will have the chance to share the pass with your team by clicking ‘copy link’ in the right hand menu. This will automatically copy the download pass link to your clipboard.

  9. See how to distribute passes below to correctly apply Pass URLs with the individual UTMs to your marketing materials.

An offer pass is based on the theme and settings of master pass of your choice.

What are the items needed to set up an Offer Pass?

Once you’ve established the essentials, launching a campaign with Passcloud simplifies to a brief set of specs. Below is a list of items needed to create offer passes.

Apple strip image

1125 x 432 pixels (download)
JPG (150kb max)

Google strip image

1032 x 336 pixels (download)
JPG (150kb max)

Header field 1

16 Characters

Header field 2

17 Characters

Secondary field 1

45 Characters

Secondary field 2

40 Characters

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