Offer codes are required for in-store and online purchases and will be added to every pass that is generated.
Depending on your campaign requirements, if you enable 'in-store' as a sales channel, you can uploaded either QR or EAN128 codes, which are then scanned at checkout. Both of these types of codes suitable for small screen devices, including smartphones and watches with the code is displayed on the front of the pass.
[visual of smartphone and watch]
For campaigns that use only 'online' as a sales channel, the code does not show on the front of the pass and instead only redeemed using the URL on the back of the pass.
[Visual of front and back of Apple pass and Google Pass, in-store / online.]
💡 To benefit from all personalization features and enhance campaign performances, we recommend uploading unique codes, so that we can attribute pass use data to every single pass.
Navigate to the campaign that you want to upload codes and select 'setup' – immediately below is where you add your codes.
First make a choice of 'one-time use offer' or 'multiple use offer'. See offer types explained to understand the difference between these options.
If you select 'multiple use offer', you then need to choose how you assign codes before uploading. We recommend selecting unique codes.
Upload your codes using our template. Once complete, upload as a csv file.
💡 If your codes were successfully uploaded the yellow circle will turn green 🟢 and the number of codes you added is shown, together with how many codes are remaining. You can upload more codes at any time.
Providing you have added your passes and completed the setup of your campaign, you campaign is ready and you can distribute passes.
Offer types explained
One-time use offer | One-time use offer codes allow pass holders to redeem the offer once and is eligible for pass update upon as soon as it is used by pass holders. |
Multiple use offer | Multiple use offer codes allow pass holders to redeem the offer more than once until the end of the campaign. |
Choices for multiple use offer
Unique codes recommended | Unique codes allow you to measure the contribution of each individually generated pass to your business. |
Limited codes | The performance and reporting of your campaign will be limited to the code that you use for each pass. Upon creating or editing your pass, you will be able to choose a code from the codes you uploaded. |
Single code | Using a single code means all pass holders have the same code. This will severely affect the performance and reporting of your campaign. |