A master pass serves as a template that defines the theme and core attributes for all passes generated from it. When creating a campaign, the master pass is used to ensure consistency across offer passes.
Step 1 - Define your master pass
Select 'master passes' from the menu on the left.
Select 'create new master pass' in the top right.
Passcloud Studio will open where you need to choose an offer type (offer types explained)
Give your master pass a meaningful name (25 characters).
Choose the settings for your master pass so it can be used by the appropriate regions, teams, categories and sales channels when you create future offer passes.
Click 'save' to begin editing the theme and details of your master pass.
Step 2 - Editing your master pass
With the settings out of the way, now you can get creative!
💡 Keep an eye on the yellow and green indicators to understand what tasks are complete 🟢 and what tasks are remaining 🟡
Here you can preview the master pass for Apple and Google wallet, add languages beyond your default language, and begin theming and adding the details that will be common to every offer pass that uses the master.
💡 Click on the flags to switch between languages. The theme, including the logo and colors remain the same.
Help choosing an offer type
Upon creating a new master pass, you need to choose an offer type. This will ensure it can only be used in campaigns with the same offer type. Choose 'generic' if you want the master pass to be applicable for any offer.
 | Generic | Create a generic master pass that spans all channels and offer types. |
 | Promotional offer | Win customers with limited-time deals offering discounts, bonuses, or special incentives. |
 | Permanent offer | Empower everyone visiting your site to save any product of your ongoing offering. |
 | New opening | Boost traffic for the launch of a new opening, establishing direct relationships before first visit. |
 | Pop-up | Win new customers that leave no room for missing your limited-time pop-up store or event. |
 | Capsule collection | Bring customers back with a limited-edition collection that showcases your exclusivity. |
 | Exclusive offer | Reach out to selected audiences and grant access to unique deals or privileges. |
 | Event invitation | Foster relationships with invitations to digital or physical events, beyond identified customers. |
Specs for master pass theme
Create the desired look of your master pass by selecting 'theme'. The accordion menu will open so that you can add the logos for Apple and Google Wallet, the icon for notifications, and colors for your text and background.
For each task, 🟡 yellow indicates fields that requite your attention. 🟢 Green indicates you have completed the task. Make sure all tasks are completed.
As you make changes you can toggle between Apple and Google wallet to see a preview of how it will look. The colours you choose are the same for both.
Apple logo | 480 x 150 pixels (download) |
Google logo | 660 x 660 pixels (download) |
Icon | 87x87 pixels (download) |
Colors | Enter the HEX values or pick the colors for background and text (label and value) of your master pass. |
Barcode | Set either a QR Code or EAN128 for your physical sales channels i.e. the barcode your store accepts. |
Specs for master pass details
When it comes to creating an offer, we want you and your team to create these effortless. That's why we've put the repeatable tasks in master passes.
In the right menu, below master theme, click on 'master details' to open the accordion to build the standard functionality you want for offers using the master pass. Any information and links to your offer will be done later when you create an offer pass.
If you have an app, add it here. If you have physical locations, such as stores or restaurants, to help pass holders find you, add it here. Terms & Conditions, add it here.
App Store | Provide the URL of your Apple App Store |
Google Play | Provide the URL of your Google Play Store |
Find a store | Provide the URL of your store finder |
Share | Use the toggle to enable or disable pass sharing |
Terms of use | Provide the URL of your terms and conditions |
Check out the following related articles: